CUSTOMER OBSESSION.LEADERS START WITH THE CUST OMER AND WORK BACKWARDS. THEY WORK VIGOROUSLY WITH UNDERSTANDING THE CLIENT'S TRUE ESSENCE. ALTHOUGH LEA DERS PAY ATTENTION TO COMP ETITORS, THEY OBSESS OVER C USTOMERS. EVERY DECISION, P RODUCT, AND SERVICE BEGINS WITH THE FUNDAMENTAL QUES TION: DOES THIS CREATE REAL VALUE FOR THE CUSTOMER? TH AT'S OUR PRINCIPLE STANDARD .NEW ADD FOR.

NEVER SETTLE. BE CURIOUS. INNOVATE EVERY DAY.LEADERS REFUSE TO SETTLE. T HIS ISN'T JUST A PRINCIPLE — IT'S OUR OPERATING MINDSET. IN A SECTOR DEFINED BY COMP LEXITY AND CONSTANT CHANGE , OUR LEADERS CHALLENGE CO NVENTION THROUGH RELENTLE SS CURIOSITY, PUSHING BOUND ARIES TO SIMPLIFY PROCESSES , ENHANCE TRUST, AND DELIVER SEAMLESS EXPERIENCES. INNO VATION IS NOT A QUARTERLY G OAL — IT'S THEIR DAILY STAND.

IT'S NEVER BEEN ABOUT THE MONEY, IT'S ALWAYS BEEN ABOUT THE PRODUCT.LEADERS DRIVE PRODUCT REV OLUTION THROUGH RELENTLES S INNOVATION, PRIORITIZING VI SION AND PURPOSE OVER SHOR T-TERM GAINS. THEY KNOW THA T PROFITS FOLLOW EXCELLENC E, NOT THE OTHER WAY AROUN D. BY FOCUSING ON LASTING VA LUE, THEY BUILD TRUST, LOYAL TY, AND ENDURING MARKET LEA DERSHIP. NEW AD FOR DESIGN. NEW AD FOR DESIGN.

THE DETAILS MATTER — SIMPLICITY IS THE ULTIMATE SOPHISTICATION.GREAT LEADERS OBSESS OVER DETAILS BUT DELIVER WITH CLA RITY AND ELEGANCE. WE BELIE VE THAT DETAILS ARE NOT JUST TECHNICALITIES—THEY ARE RE FLECTIONS OF OUR COMMITME NT TO EXCELLENCE AND FOUND ATIONS OF TRUST. TRUE LEADE RSHIP MEANS DISTILLING COMP LEXITY INTO CLARITY, CRAFTIN G SOLUTIONS THAT ARE BOTH REFINED AND EFFECTIVE.

TECHNOLOGY BY DESIGN.LEADERS REALIZE THE PERVAS IVE INTEGRATION OF TECHNOLO GY DEEPLY ACROSS EVERY ASP ECT OF THE ORGANIZATION. LE ADERS KNOW IF TECHNOLOGY DOESN'T EXIST TODAY, IT SHOU LD HAVE EXISTED YESTERDAY A NYWAY. THIS ISN'T JUST ABOUT BUSINESS. IT'S ABOUT WHO WE ARE. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR D ESIGN. NEW AD FOR DESIGN. NE W AD FOR DESIGN. NEW AD FOR DESIGN.

TECH-OBSESSED, HUMANITY-FOCUSED.LEADERS ARE TECH-OBSESSED, RELENTLESSLY PURSUING INNO VATION WHILE STAYING DEEPLY COMMITTED TO HUMANITY AND NEVER LOSING SIGHT OF THE H UMAN EXPERIENCE AT THE COR E OF EVERY SOLUTION. THIS BA LANCE OF TECHNOLOGICAL MA STERY AND COMPASSIONATE LE ADERSHIP DEFINES HOW WE LE AD—DRIVING PROGRESS WITHO UT COMPROMISING PURPOSE. NEW AD FOR DESIGN.

AUTOMATION — AI — INTEGRATION.OUR LEADERS EMBRACE A PRO GRESSIVE MINDSET WHERE TEC HNOLOGY IS NOT JUST A TOOL BUT A STRATEGIC PATH FORWA RD. AUTOMATION IS THE FIRST STEP—ELIMINATING INEFFICIEN CIES AND SETTING THE FOUNDA TION. ARTIFICIAL INTELLIGENCE FOLLOWS—AMPLIFYING DECISI ON-MAKING AND ENABLING SM ARTER OUTCOMES. TOGETHER, THEY LEAD TO FULL INTEGRATI ON, WHERE SYSTEMS,

ALL FOR ONE AND ONE FOR ALL.WITHIN OUR CORPORATE GOVE RNANCE AND LEADERSHIP CUL TURE, THIS PRINCIPLE IS NOT SI MPLY EMBRACED; IT IS FOUNDA TIONAL. TRUE LEADERS DON'T JUST ACT LIKE OWNERS — THE Y RISE ABOVE THE CONCEPT EN TIRELY. THEY THINK LONG-TER M, TAKE INITIATIVE BEYOND THE IR ROLES, AND BUILD ENDURIN G VALUE NOT FOR PERSONAL G AIN, BUT FOR THE COLLECTIVE GOOD. THIS.

LEADERS ARE RIGHT, A LOT.LEADERS EXERCISE SOUND JUD GMENT, SEEK DIVERSE PERSPE CTIVES, AND MAKE DATA-INFOR MED DECISIONS. THEIR CONSIS TENT ACCURACY STEMS FROM DEEP INSIGHT, INTELLECTUAL HUMILITY, AND THE DISCIPLINE TO REFINE ASSUMPTIONS. BEIN G RIGHT IS NOT LUCK—IT'S LEA DERSHIP BUILT ON RIGOR, CLAR ITY, AND ACCOUNTABILITY. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN.

THINK AT SCALE.LEADERS CREATE AND COMMU NICATE BOLDLY AND BUILD FOR IMPACT, DESIGNING BOLD SOLU TIONS THAT SCALE WITH PURPO SE. THEY ANTICIPATE COMPLEX ITY AND ENGINEER SYSTEMS TH AT DELIVER CONSISTENT, MEAS URABLE RESULTS. THINKING BI G ISN'T OPTIONAL—IT'S A PRER EQUISITE FOR ENDURING SUCC ESS. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN.

BOLD VISION AND PROGRESS BY VISIONARY.OUR LEADERS EMBODY BOLDN ESS BY EMBRACING A LONG-TE RM VISION THAT ANTICI PATES TRANSFORMATIVE REVOL UTIO NS—FROM BREAKTHROUGH TE CHNOLOGIES TO THE METAVER SE AND THE POST-DEVICE ERA. THEY CHALLENGE CONVENTION S, TAKE CALCULATED RISKS, AN D PIONEER NEW FRONTIERS WI TH UNWAVERING CONFIDENC E. NEW AD FOR DESIGN. NEW AD FOR DESIGN.

DO THE RIGHT THING. EVEN COSTS REVOLUTION.LEADERS ARE UNWAVERING IN DOING THE RIGHT THING, GUIDE D BY INTEGRITY EVEN WHEN IT DEMANDS BOLD, REVOLUTIONA RY CHANGE. THEY PRIORITIZE ETHICAL COURAGE OVER CONV ENIENCE, KNOWING THAT TRUE LEADERSHIP REQUIRES STANDI NG FIRM IN THE FACE OF CHALL ENGE. DOING WHAT'S RIGHT FU ELS TRUST, INSPIRES LOYALTY, AND DRIVES LASTING IMPACT BEYOND IMMEDIATE GAIN.

MISSION-DRIVEN — WE DO NOT DO ANY BUSINESS.LEADERS ARE UNWAVERINGLY MISSION-DRIVEN, FOCUSED NO T ON MERE BUSINESS TRANSAC TIONS BUT ON CREATING MEANI NGFUL, LASTING IMPACT. EVERY DECISION AND ACTION ALIGNS WITH OUR CORE PURPOSE, FUE LING RELENTLESS COMMITME NT TO SERVE A GREATER CAUSE BEYOND PROFIT. THIS MISSION-CENTRIC MINDSET EMPOWERS US TO LEAD WITH PURPOSE, PAS SION, AND ENDURING.

STRATEGIC PARTNERSHIPS PRIORITY.OUR LEADERS PRIORITIZE STR ATEGIC COOPERATION, FORGIN G PURPOSEFUL PARTNERSHIPS ACROSS TEAMS AND STAKEHOL DERS TO ALIGN VISION AND AM PLIFY IMPACT. THEY COUPLE TH IS WITH METICULOUS EXECUTIO N, ENSURING EVERY INITIATIVE IS DELIVERED WITH PRECISION, DISCIPLINE, AND MEASURABLE RESULTS. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR.

LONG-TERM PARTNERSHIPS.LEADERS BUILD STRATEGIC ALL IANCES GROUNDED IN TRUST, A LIGNED INTERESTS, AND LONG -RANGE VALUE CREATION. THEY REJECT TRANSACTIONAL THINK ING, FOCUSING INSTEAD ON PA RTNERSHIPS THAT COMPOUND IMPACT, STRENGTHEN RESILI ENCE, AND DRIVE SUSTAINED MUTUAL GROWTH. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR DESIGN. NEW AD FOR. NEW AD FOR DESIGN. NEW AD FOR DESIGN.

QUALITY IS THE ORIGIN OF EXISTENCE.OUR LEADERS UPHOLD QUALI TY AS THE FOUNDATION OF EVE RYTHING WE DO, RECOGNIZI NG IT AS THE ESSENTIAL ORIGIN OF LASTING SUCCESS AND PURPO SE. THEY EMBED EXCELLENCEI NTO EVERY PROCESS AND DECI SION, KNOWING THAT UNCOMP ROMISING QUALITY DRIVES TRU ST, SUSTAINS GROWTH, AND DE FINES OUR LEGACY. QUALITY IS NOT JUST AN OUTCOME—IT IS OUR VERY EXISTENCE.

BIAS FOR ACTION — LET RESUL TS JUSTIFY THE DECISION.OUR LEADERS PRIORITIZE DECI SIVE ACTION, UNDERSTANDING THAT MOMENTUM DRIVES PROG RESS AND UNCERTAINTY IS INH ERENT TO GROWTH. THEY MAK E INFORMED DECISIONS SWIFTL Y AND HOLD THEMSELVES ACC OUNTABLE BY MEASURING OUT COMES RIGOROUSLY. RESULTS ARE THE ULTIMATE VALIDATI ON , GUIDING CONTINUOUS LEARNI NG AND FOSTER ING A CULTURE OF RELENTLESS EXECUTION.