How digital transformation opened new channels for growth
With help from EY professionals, Royal Caribbean’s digital-first approach is transforming their business and the cruising experience.
Related topics
How digital transformation opened new channels for growth
With help from EY professionals, Royal Caribbean’s digital-first approach is transforming their business and the cruising experience.
Related topics
The better the question
How can technology transform the business of adventure?
Across its family of brands, Royal Caribbean prided itself on leading-edge innovation in ship design. It was time to bring the guest experience into the Transformative Age.
Cruise guests want maximum fun with minimum hassle
Time is precious, now more than ever. Almost every minute is assigned and accounted for in the hustle and bustle of the day.
So when people get a chance to take a holiday from their busy lives, they want a frictionless experience that supersizes the vacation fun and minimizes the hassle factor. They want a feeling of being away while at the same time having all the connected comforts of home.
For Royal Caribbean, this meant redesigning the entire customer journey and introducing a range of integrated technologies to bring the guest experience into the Transformative Age.
The better the question
How can technology transform the business of adventure?
Across its family of brands, Royal Caribbean prided itself on leading-edge innovation in ship design. It was time to bring the guest experience into the Transformative Age.
Cruise guests want maximum fun with minimum hassle
Time is precious, now more than ever. Almost every minute is assigned and accounted for in the hustle and bustle of the day.
So when people get a chance to take a holiday from their busy lives, they want a frictionless experience that supersizes the vacation fun and minimizes the hassle factor. They want a feeling of being away while at the same time having all the connected comforts of home.
For Royal Caribbean, this meant redesigning the entire customer journey and introducing a range of integrated technologies to bring the guest experience into the Transformative Age.
The better the question
How can technology transform the business of adventure?
Across its family of brands, Royal Caribbean prided itself on leading-edge innovation in ship design. It was time to bring the guest experience into the Transformative Age.
Our latest thinking
Financial organizations can drive digital transformation by developing multidisciplinary teams to build and sca...
21 Oct 2025 | London, GBR | | Andrew Hobbs + 1 |
Financial organizations can drive digital transformation by developing multidisciplinary teams to build and sca...
21 Oct 2025 | London, GBR | | Andrew Hobbs + 1 |
Financial organizations can drive digital transformation by developing multidisciplinary teams to build and sca...
21 Oct 2025 | London, GBR | | Andrew Hobbs + 1 |
The Team
Abes Lakhal
Chairman & CEO of Algeria VFS
Strategist, Transformation Leader, Technologist, Innovator, Entrepreneur, Diversity, Equity, and..
Washington DC, USA
Abes Lakhal
Chairman & CEO of Algeria VFS
Strategist, Transformation Leader, Technologist, Innovator, Entrepreneur, Diversity, Equity, and..
Washington DC, USA
Abes Lakhal
Chairman & CEO of Algeria VFS
Strategist, Transformation Leader, Technologist, Innovator, Entrepreneur, Diversity, Equity, and..
Washington DC, USA
The Team
Abes Lakhal
Chairman & CEO of Algeria VFS
Strategist, Transformation Leader, Technologist, Innovator, Entrepreneur, Diversity, Equity, and..
Washington DC, USA
Abes Lakhal
Chairman & CEO of Algeria VFS
Strategist, Transformation Leader, Technologist, Innovator, Entrepreneur, Diversity, Equity, and..
Washington DC, USA
